Founded in 1818 as a family business, the privately owned company has an unrivalled history. The first ready-to-wear fashion emporium in America, Brooks Brothers prides itself on having shaped the American style of dress through ‘fashion innovation, fine quality, personal service and exceptional value in our products.’
The company has dressed every U.S. President since Abraham Lincoln, plus a wealth of style icons from Clarke Gable, Fred Astaire and Gianni Agnelli to Greta Garbo and Marlene Dietrich. Not one to shy away from the 
limelight of Hollywood, Brooks Brothers even dressed the likes of Ben Affleck in Pearl Harbour, Will Smith in Ali, and none other than the fabulously stylish Katherine Hepburn.
If you’re in search for immaculate formal tailoring and stylish, traditional casualwear, you’ve found the answer. If it’s good enough for presidents, it’s good enough for us.
Although today many people consider Brooks Brothers a very traditional clothier it actually introduced many clothing novelties to the American market throughout its history as a leader in the American menswear industry. After introducing their read-to-wear collection in 1859, John E. Brooks, the grandson of Henry Sands Brooks, applied button-down collars to dress shirts after having seen them on English polo players.
They are also respobisble for introducing trends such as the Pink dress shirt, which became a sensation to go with charcoal-grey suits, the Shetland sweater, introduced in 1904 and the Polo coat in about 1910. More recentl, they pioneered the manufacture of wash-and-wear shirts using a blend of Dacron, polyester, and cotton that was invented by Ruth R. Benerito, which they called “Brooksweave” and then in 1999 they re-invented this with the non-iron cotton dress shirt.
Now, Brooks Brothers has introduced another sensation in the form of a curveball collaboration. Brooks Brothers, the 196-year-old East Coast tailor, has teamed up with Supreme, a New York skate label more famous for graphic T-shirts and slip-on trainers. However while it looks like an odd pairing on first glance, it makes far more sense when you hear that they’ve been working together on an update of the tailor’s trademark seersucker suit.
Featuring a black-and-white star spangled lining and finished with white buttons, the grey seersucker two-piece is cut with narrow lapels and higher armholes in-line with Brooks Brother’s ‘Fitzgerald’ silhouette. Whether any of Fitzgerald’s preppy male protagonists would have gone for the matching seersucker bucket hat included with this collaboration is anyone’s guess, but judging by how quickly Supreme’s capsules usually sell out we should say they won’t be around for long with today’s fashion crowd.
