For more than forty years, the family-run brand Etro has been synonymous with Italian style, elegance and quality. The founder’s son, Mr Kean Etro, designs the menswear collections, which combine faultless craftsmanship with the artful use of print and colour.
Founded in 1968, by Gimmo Etro, the Italian designer launched a range of fabrics using noble and natural fibres, which he embellished with original designs and innovative colours. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. 
The materials, the workings and a special talent with prints are what make Etro unique and inimitable.
The Etro family began using textiles and fashion as a mode of art rather than a mode of expression. Etro is identified primarily with Gimmo, but today the company is managed by his four children.
Kean Etro has been designing the menswear collection since 1990. In his early years, he studied at Aiglon College, at Cambridge, and Medieval history in Milan. His collections have often been inspired by his many travels around the world, through encounters with distant cultures, the collection of artistic manufacts and ancient books. He joined the family business in 1986, taking care of the digital side. In 1990 he designed his first menswear collection, and in 1997 the first fashion show, theorizing the concept of “New Tradition”.
Known for their use of print and colour, the famous Italian luxury brand produces flamboyant, fashion-forward pieces set to grab attention and be noticed. The extraordinary craftsmanship creates a luxury garment with guaranteed durability and style.
If Etro’s usual bright colours aren’t your thing, this monochrome shirt (above) is a great way to bring the Italian label’s mastery of pattern into your outfits. Printed with a neat geometric design, it will make a stylish alternative to a striped piece in the office or can be dressed up for the evening with a velvet blazer.
A smart striped shirt is part of any accomplished wardrobe, and Etro provides a dapper choice with this Italian-tailored version (to the left). Cut for a neat silhouette and punctuated with a structured collar, it is sure to become a City favourite. Team with slate-grey tailoring in the office or an unstructured blazer out of hours.
From a crisp white shirt to loud flower print designs, there’s something for everyone at Etro.
For more information, please visit the official website here.
