It’s possibly one of the most unexpected, but predictable partnerships of the past few years, but Periscope and GoPro are teaming up. Periscope is a live story-telling app owned by Twitter, currently boasting 10+ million users, which allows people to see and interact with the ‘unfiltered, unedited’ version of reality. While GoPro, the first-person HD camera company, have been growing in popularity since it was founded in 2002.
GoPro claim, ‘Live broadcasts from GoPro can now be shared directly to Twitter’s home timeline, enabling GoPro users and Periscope broadcasters to expand their reach to their Twitter fan base.’ as the reason for the move. But we can speculate this will expand to far more in the near future.
If it’s possible to team up with an app, we could easily see this move into a much broader partnership, with Apple, Samsung and Microsoft all likely to be monitoring the success of the collaboration. It could even pave way for general camera-to-phone partnerships with the likes of Nikon and Canon.
The feature is not available for every GoPro user, but anyone with a GoPro HERO4 Black or Silver can benefit thanks to the new model’s WiFi capabilities. It’s also currently only available to iOS users, but all platforms will have access very soon.
So how can we expect this to affect the media industry as we know it?
Big brands aren’t shy of using Periscope to their advantage, as Netflix proved last year.
LIVE on #Periscope: #StudyOrNetflix? Let our guinea pig decide. #FinalsWeek https://t.co/pf2vbaL0bL
— Netflix US (@netflix) May 5, 2015
There’s no stopping other organisations from taking full advantage of Periscope, and having GoPro useage makes it even easier. Typically, GoPro is associated with (extreme) sport, the cameras give an entirely unique outlook on what the consumer sees. This opens up an entirely new dimension and possible endorsement with the soon-to-be Periscope famous sportspeople.
There’s no doubt this partnership has been formed to encourage more use of both products, but don’t be surprised if it soon becomes integrated into all things media sooner than you may think.
