The popularity of alternative investments has increased notably in recent years. Due to disillusionment with the equities market or a desire for capital to work harder, investors allocate billions to alternative asset classes each year.
What Is an Alternative Investment?
An alternative investment is a financial asset that does not fall into one of the conventional investment categories. Conventional categories include stocks, bonds, and cash. Alternative investments include private equity or venture capital, hedge funds, managed futures, art, commodities, and derivatives contracts. Real estate is also often classified as an alternative investment.
Benefits of Alternative Investments
- Diversification:
- Alternatives can reduce portfolio volatility by balancing the performance of traditional assets.
- Inflation Hedge:
- Real assets like gold or real estate often retain value during inflationary periods.
- High Return Potential:
- Private equity, hedge funds, or venture capital investments can deliver significant returns.
- Access to Unique Opportunities:
- Provides exposure to markets or assets not available through traditional investments.
Top Alternative Investments

Gold
Gold investment involves purchasing gold in various forms with the aim of preserving wealth, diversifying a portfolio, or generating returns over time. Gold is often seen as a “safe haven” asset during economic uncertainty or inflation.
Ways to Invest in Gold
1. Physical Gold
- Gold Bullion:
- Bars or coins of gold with high purity (99.5% or higher).
- Typically purchased from banks, dealers, or mints.
- Requires secure storage and insurance.
- Gold Jewellery:
- Jewellery made of gold can serve as an investment, but craftsmanship and markup costs reduce profitability.
- Gold Coins:
- Legal tender coins (e.g., American Gold Eagle, Canadian Maple Leaf) have intrinsic gold value and are easy to trade.
Benefits of Gold Investment
- Hedge Against Inflation:
- Gold tends to retain value during times of inflation, protecting purchasing power.
- Safe Haven Asset:
- Gold often performs well during economic crises or market volatility.
- Diversification:
- Adds stability to an investment portfolio due to its low correlation with stocks and bonds.
- Liquidity:
- Gold can be easily bought or sold worldwide.
- Tangible Asset:
- Physical gold provides a sense of security as a real, tangible asset.

Art
Art investment involves purchasing artwork with the goal of generating financial returns over time, in addition to the personal enjoyment of owning a piece of art. Art is considered an alternative investment, offering potential diversification and long-term appreciation.
How Art Investment Works
- Buying Artwork:
Investors purchase art directly from galleries, auction houses, or private sellers. This can include paintings, sculptures, photographs, or digital art (like NFTs). - Holding Period:
Art often appreciates over time, so investors typically hold onto their pieces for years before selling. - Selling the Art:
Investors sell the artwork through auctions, galleries, or private deals when its value increases. - Return on Investment:
Profits depend on factors like artist reputation, rarity, condition, and market trends.
Types of Art Investments
- Traditional Fine Art:
- Includes works by renowned artists (e.g., Picasso, Monet) or emerging talents.
- Typically requires significant upfront capital.
- Digital Art and NFTs:
- Digital art, often in the form of Non-Fungible Tokens (NFTs), has gained popularity.
- NFTs are digital certificates of ownership stored on blockchain, representing a unique piece of digital art.
- Contemporary and Emerging Artists:
- Investing in up-and-coming artists can be more affordable and has the potential for high returns if the artist gains recognition.
- Art Funds:
- A collective investment vehicle where a fund manager buys and sells art on behalf of investors.
- Provides diversification without requiring direct ownership of artwork.
- Limited Edition Prints:
- High-quality reproductions of original works, signed and numbered by the artist, are more accessible to beginner investors.
Benefits of Art Investment
- Portfolio Diversification:
- Art has a low correlation with traditional financial markets like stocks and bonds.
- Tangible Asset:
- Unlike stocks, art is a physical or visual asset that can be enjoyed while it appreciates.
- Hedge Against Inflation:
- Art often retains or increases its value during inflationary periods.
- Cultural and Aesthetic Value:
- Ownership of art can bring personal satisfaction and social status.

Whisky
Whisky cask investment involves purchasing casks (barrels) of maturing whisky with the expectation that they will increase in value over time. As whisky ages, its flavour profile improves, making older whisky more valuable and sought after by collectors, distilleries, and private buyers.
How Whisky Cask Investments Work
- Purchase a Whisky Cask:
- Investors buy a cask of whisky from a distillery or through a broker. Casks are typically purchased while the whisky is still aging in the barrel.
- Storage and Aging:
- The cask is stored in a bonded warehouse under specific conditions to continue maturing.
- Investors typically pay an annual fee for storage and insurance.
- Value Appreciation:
- Whisky gains value as it ages, with 10-20+ year-old whiskies commanding higher prices.
- Exit Strategy:
- Sell the cask to private buyers, bottlers, or auction houses.
- Alternatively, investors can bottle the whisky themselves and sell individual bottles.
Types of Whisky for Investment
- Single Malt Whisky:
- Made from a single distillery, often more valuable and sought after.
- Blended Whisky:
- A mix of whiskies from different distilleries; generally less valuable but can still be a viable investment.
- Rare Distillery Casks:
- Casks from closed or prestigious distilleries are highly collectible.
Benefits of Whisky Cask Investment
- Low Volatility:
- Whisky prices tend to remain stable, unaffected by stock market fluctuations.
- Steady Appreciation:
- Aging whisky generally increases in value, provided it’s stored properly.
- Tax Efficiency (in some countries):
- Whisky casks are considered a wasting asset in the UK (life expectancy under 50 years) and may not incur capital gains tax.
- Global Appeal:
- Whisky is a culturally significant product with international demand.

Property
Property is one of the oldest forms of investment available and has been popular for centuries. Property Investment involves buying, owning, managing, or selling real estate to generate income, capital appreciation, or both. It is one of the most popular forms of investment because of its potential for long-term wealth creation and its status as a tangible asset.
Property Bonds are another solution. A property bond investment is a financial product where investors lend money to a property developer or company in exchange for regular interest payments and the return of their principal investment at the end of the bond’s term. These bonds are typically used to fund real estate projects, such as residential, commercial, or mixed-use developments.
Pros of Property Bond Investments
- Higher Potential Returns:
- Often offer better interest rates compared to traditional savings or government bonds.
- Diversification:
- Can be part of a broader investment portfolio, reducing reliance on traditional asset classes.
- Regular Income:
- Provides predictable interest payments for the duration of the bond.
- Asset-Backed Security (if secured):
- Real estate collateral offers some protection against losses.
Key Features of Property Bond Investments
- Fixed Returns:
- Investors typically earn a fixed interest rate, often higher than savings accounts or traditional bonds, due to the associated risks.
- Secured or Unsecured:
- Secured Property Bonds: Backed by real estate assets as collateral, offering some protection if the borrower defaults.
- Unsecured Property Bonds: Not backed by collateral, carrying higher risk.
- Term Length:
- Terms usually range from 1 to 5 years, depending on the project’s duration.
- Minimum Investment:
- Often requires a minimum investment, which can range from a few thousand to tens of thousands of dollars.